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Van Houtte celebrates 100 years with foodie in-store promos | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Melissa Dunne

Van Houtte has cooked up a partnership with four of Canada’s top chefs in celebration of its 100th birthday. Unlike some brand mascots, the mustachioed, bespectacled man on its packaging was a real person.

http://strategyonline.ca/2019/05/29/van-houtte-celebrates-100-years-with-foodie-in-store-promos/
 

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